Sweatshirt hand embroidered
Proudly made at the women prison of "Santa-Monica", Lima.
With hanmade embroidery: "La misère. Le mépris. La crainte. L'ombre. La haine."
100% organic pima cotton.
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Pietà is a fashion label born in the prisons of Lima, Latin America. It is an impertinent and irreverent project, independent and spontaneous.
Far from the marketing diktat, it offers an alternative conception of fashion. They refuse to submit to the social norms of a society devoted to the mass consumption.
They only use natural, ecological and recycled materials, and work with the most noble and rarest fibers on earth such as alpaga, cashmere, pima cotton or silk.
The collections are entirely produced in the fashioning, knitting and leather workshops of the prisons. It allows inmates to independently generate an income, develop their skills allowing for a faster rehabilitation and to get out more quickly as each day of work decreases the prisoner's sentence by a full day.